Plus, these games don’t require gamers to strategize deeply or communicate with peers to win the game. These games are fun and addictive and do not require specific tutorials or gaming skills from the gamers. Simply put, any person in the age group of 7 to 70 years can play the game easily.Īs the name suggests, the hyper-casual game can be easily picked up, played for a few minutes and then put down. A hyper-casual game built for a mass market audience. The most significant impact of hyper-casual games has been on the customer base. Instead of spending months working on a game that may not work, studios and developers can effectively backtrack on failed ideas without investing much time, money, or energy.Ī game played by all, no age or skill lever constraint Through this process, multiple game ideas can be rapidly tested, which, in turn, will help game developers move quickly from potentially failed projects. These trailers sometimes include only one level of the game or only part of a particular level. This systematic division of the process allows smaller studios to test multiple games first by simply creating a trailer. If the game is able to pass through all phases of testing, it could mean millions of dollars in profits for both developers and publishers. If the marketability test results are positive, the game moves to the next stage of testing.Ī game trailer or sneak peek has to go through three to four stages of testing: marketability, retention, monetization and scale. These trailers can include videos of 15 to 30 seconds of gameplay, which are tested with a small user base.īased on the results of these tests, interested publishers can determine whether the game is marketable enough to enter the top charts. #Popular casual games full#All ultra-casual games only require the studio to make trailers before they can actually make the full game. The production process of hyper-casual games involves some revolutionary innovations. Sneak peek test before the actual end of the game Hyper-casual games generated over US$3.4 billion in ad monetization revenue throughout the year, as well as more than 13 billion downloads for games in the genre.Īgainst this background, here are some of the key factors driving the growth of the hyper-casual game genre: These games require relatively little time to manufacture but cater to a huge customer base.Īccording to Sensor Tower’s 2021 Mobile Gaming Report, hyper-casual games were the only genre in global mobile gaming that actually grew in downloads, registering a 15% increase, while other genres remained stable or even declined. In this context, the high-octane and innovative hyper-casual model has turned the traditional game development cycle on its head. And with it came a change in the business model that allowed new gaming styles to be created and published. But as smartphones evolved, so did the customer base. It was a few years back when the options for mobile games were limited to the casual genre. These games are actually a relatively new phenomenon in the gaming world. Hyper-casual games have completely changed the course of history by creating games that anyone and everyone can play, regardless of age or skill level.īut what are hyper-casual games in the first place? Until a few years ago, finding a grandma-grandson pair accustomed to the same sport was challenging enough.
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